Why Logos Matter
What are logos used for? Logos are your visual fingerprint—they appear everywhere your brand is present. On websites, business cards, social media profiles, presentations, merchandise, emails, and even on physical products. They're the first visual contact point between you and your target audience. A good logo works like an anchor: It stays in memory, even if people only briefly come into contact with it.
Why are they so important? Logos create instant recognition. In a world full of information and competition, that's worth its weight in gold. People decide in milliseconds whether they trust a brand—and your logo is the first impression. It conveys your values, your personality, and your professionalism without you having to say a word. A strong logo makes you unforgettable and sets you apart from the crowd.
What can you achieve with them? With a consistently used logo, you build trust and increase your brand awareness. People start recognizing you—even if they've never directly contacted you. This creates an emotional connection and makes you a brand that people love to recommend. Whether you're a startup or an established business: A professional logo is the first step to a strong brand identity that brings long-term success.
Horizontal Logos
Full logo with wordmark. Available in aqua, purple, and red variants, optimized for both dark and light backgrounds.
Aqua Variants
Purple Variants
Animated Logos
Interactive animated versions of our horizontal logos featuring a playful "poke" animation. Perfect for digital presentations, websites, and interactive media.
Animation Details
The animated logos feature a playful "poke" animation where the finger element (left side) moves toward and gently taps the "k" letter, which responds with a subtle bounce effect.
- Animation Duration: 1 second per cycle
- Loop: Continuous (infinite)
- Format: SVG with embedded SMIL animations
- Use Cases: Digital presentations, websites, interactive media, loading screens
Usage Guidelines
- Always maintain proper spacing around the logo (minimum clear space)
- Do not distort, rotate, or modify the logo
- Use the appropriate version for your background color
- Prefer SVG format for scalable graphics
- Use PNG for transparent backgrounds when needed
For detailed usage instructions, see the Logo Usage Guidelines.
Download Logo Assets
Download all logo variants including horizontal, single, icon, and animated versions in SVG and PNG formats.