Fundamentals

Fundamentals are the core elements that form the foundation of our visual identity. These elements—logos, colors, and typography—are used consistently across all brand communications and serve as the basis for creating implementations and products.

What are Fundamentals used for? They're your toolkit for everything brand-related. Whether you're building a website, designing business cards, or creating merchandise—these elements give you the power to be instantly recognized everywhere. They ensure your brand doesn't just look good, but also comes across as consistent and professional.

Why are they so important? Simple: They create trust and recognition. When people see your logo, perceive your colors, or read your typography, they should immediately know: "That's kieks.me!" This visual consistency makes your brand strong, trustworthy, and unforgettable. Without fundamentals, you're just another anonymous company in a sea of competition.

What can you achieve with them? With these fundamentals, you build a brand that not only stands out but also sticks in people's minds. You create an emotional connection with your target audience, boost your professionalism, and make it easy for yourself to start new projects—because everything is already there. Whether you're a startup or an established business: With solid fundamentals, you lay the foundation for long-term success and a brand that people will love.